![]() ![]() In this case, modeled data is an estimate of the number of users who click on an ad who also have the iOS app installed. Modeling is a way to estimate data that can’t be observed directly due to Apple's App Tracking Transparency (ATT) policy, user privacy, or technical limitations. Number of users who have the app installed.Conversion rate improvements due to deep links.Number of clicks from non-deep linked URLs.Missed app conversions are calculated by taking into account several factors based on the operating system used in the campaign. ![]() How missed app conversions are calculated To make it easier to prioritize, the tool provides missed opportunities for the top 10, top 20, and all web URLs.īy implementing the top 10 URLs, for instance, you may have earned 2,000 - 3,000 more conversions and increase your deep link coverage by 12.5%. ![]() The missed opportunity card can show you how many conversions you could have earned if you implemented the missing deep links, for example any URLs that are not implemented as App Links and Universal Links.
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